In recent years, China has seen great breakthrough in seasoning industry for its rapid producing and selling amount increase and richer varieties. Among seasonings, compound seasoning becomes a dark horse. Its increasing speed is very high. However, high-speed development of its market attracts so many producers, which turns to intensify market competitiveness. In this case, how can enterprises strengthen their competitiveness in compound seasoning market?
According to relative data, the seasoning market value surmounted RMB 330 billion in 2018’s China and is expected to break through RMB 400 billion in 2020. Compound seasoning plays a critical role in the value increase. It is learned that the sales amount of compound seasoning exceeded RMB 109 billion in 2018 and this value increases by 16% annually. It is a very high speed for seasoning industry and attract a lot of producers and investors...
However, rapid expanding is only a result of low price in China’s compound seasoning market. There are only a few famous brands in China and their market competitiveness is not so strong. Therefore, how can flavoring processing enterprises strengthen their competitiveness and win higher status in the market?
In some experts’ opinion, the competition of seasoning market lies in taste and quality. It is learned that some enterprises introduced advanced seasoning production line to upgrade their machines. Such a production line cannot only sort, feed, grind, mix and pack, but also online detect foreign matters or damages, weigh and stack automatically. As a result, this method can reduce human operation, avoid contamination caused by operators and guarantee production quality of seasonings.
It is introduced by one operator that spices grinding and mixing have influence on products’ color, smell and taste. For example, if spice granules are not large or fine, they cannot be mixed completely and uniformly, which will cause taste mixing. For another thing, improper temperature and time for mixing will lead to smell defect of flavorings. Sometimes, heat sensitive materials even can be burnt in high temperature for a long time, which can directly cause bad taste and quality.
With development and wide application of air separating and high pressure grinding technologies, ultrafine grinding machine is now innovated and advanced based on original equipment. The ultrafine grinder can compress, shear and grind raw material by a grinding roller along the grinding rail. This machine features high speed, high efficiency, fine grinding and product diameter can reach 200 meshes. Besides, an equipped fineness adjusting device can meet producers’ variable requirements on spices’ uniform mixing.
Ultrafine grinder can provide fine grinding and lay foundation for next complete and uniformly spices mixing. In the next processes, a compound condiments mixer plays an important role in uniformly dispersing and mixing material, avoiding taste mixing and maintaining natural taste of spices. Compound seasoning mixing machine can mix materials stably without causing stratification or isolation. Heat sensitive material can also be mixed by this machine. A temperature control system can better guarantee product quality.
Consumption structure upgrades continuously and people pay more attention to their diet, especially the taste and quality. This trend promotes the development of compound seasoning. However, in face of fierce competition, some enterprises can advance their equipment to improve compound seasonings’ taste and quality. As a result, enterprises can better respond to requirements of consumption upgrading and strengthen their competitiveness. 
